What I talk about
Storytelling as business architecture.
Not storytelling as a buzzword. The specific structure that builds memory, familiarity, and buying intent in a single piece of content. With real examples and a framework the audience can use immediately.
The gap between content that performs and content that converts.
Most founders and marketing teams are creating content that gets real engagement. The metrics look healthy. But somewhere between "great post" and "how do I work with you," something breaks. I break down where that gap actually lives, what's causing it, and how to close it.
What AI commodification means for your brand.
When everyone can produce polished content in seconds, the only differentiator is whether people believe you. I walk through what becomes worthless, what becomes priceless, and how to build the thing that can't be replicated.
Upcoming
- 16 Mar 2026 🇸🇬 Mandala Club From Noise to Gravity: Measuring Influence and Impact in the Attention Economy
- 19 Mar 2026 🇸🇬 Podium Society Insight Hours: Personal Branding
- Mar 2026 The Golden Nuggets Podcast
- Apr 2026 Off the Record Podcast
Past
Channel News Asia
October 2025
Singapore
Female Entrepreneur Worldwide
5 March 2026
Hong Kong
Asian Creative Festival
24 May 2025
New York, New York
Oasis x Chimera Collective
4 March 2026
Singapore
SQ Collective: The Stage
6 February 2026
Singapore
DPG Consultancy
19 February 2026
Singapore
M:idea Fest 2023
7 June 2023
Singapore
Digital Marketers NYC
13 May 2025
New York, New York
Man on a Mission
February 2026
The LITO Podcast
March 2026
Storytelling, Gamified
5 March 2026
Hong Kong
From organizers
"Michelle was a standout speaker. Clear, inspiring, and packed with practical takeaways. Her talk sparked thoughtful discussion and helped the audience rethink how they present and communicate their value. Behind the scenes, she was sharp, thoughtful, and easy to work with, offering strategic input that improved the event's flow. Her systems-oriented thinking and ability to make complex ideas actionable made a lasting impact both on stage and off. Highly recommended."
Alex Disler
Co-organizer, DigitalMarketersNYC
"We brought Michelle in to train our agents on building trust at scale, and she delivered beyond expectations. She broke down her framework in a way that our team could immediately apply to how they show up and build their personal brand online. What stood out was how well she understood the nuances of our industry. By the end of the session, you could already see a shift in how they thought about positioning themselves. Practical, sharp, and worth every minute."
Raymond Lim
Founder & CEO, DPG Consultancy